Plan your Content: Social Media for Attorneys Part II
In part one of this series Pick Your Platform, we discussed that the first step to networking virtually is to pick your platform. But now that you have chosen your platforms, what will your content look like?
Valuable Content
Creating and sharing content on social media can be a challenge. You don’t want to post simply for the sake of posting. You want to post content that your network will find valuable and that will set you apart as a legal professional.
Here are five ways you can craft interesting content that your followers will want to read and share:
Enlighten your audience to a common misconception about your practice area or the law
Provide a glimpse into your day with a “day in the life” post
Share an article about a recent change in law
Post a legal quote
Describe the steps in a legal process (such as buying a home)
Disclaimer: Of course, be certain that anything you post is in line with your state’s Rules of Professional Conduct.
Consistent Content
Once you pick your platform and have valuable content to share, the next critical step is consistency. People will notice whether you are consistent or not and if you choose to put yourself out there on social media consistency is important because that directly impacts whether people believe you to be a reliable source.
Across platforms and across professions, if you are not consistent on social media it will not be effective for you.
This does not mean that you have to post a reel, a grid post, and 5 stories every single day on Instagram.
You do not have to host a Clubhouse room every day.
You do not have to post to your LinkedIn feed daily.
Maybe you already have a personal Instagram and you want to try out LinkedIn. Leave your Instagram personal - that’s fine. But when you set up your LinkedIn profile, do it with intention.
Then decide what you are willing to commit to with LinkedIn. Maybe once per week you are going to devote 15 minutes, you are going to share something with your connections and then spend the rest of your time interacting with the content that your connections posted. If that is all you can give, that’s okay, but make sure you schedule it for yourself and you execute it.
It may take you longer to build your connections, but that’s okay too.
It takes time to nurture connections. Once you get comfortable with your weekly 15 minutes, maybe you increase it incrementally.
The key with social media networking is deciding on a platform and utilizing it consistently so that your network can rely upon the way in which you show up online. You do not need to post online every single day. Make a plan that works for you and execute it.
Networking virtually is a great option for busy attorneys. Remember to pick your platform, post valuable content and be consistent.
Photo by Christina @ wocintechchat.com on Unsplash
Please keep in mind that your jurisdiction will have rules of professional conduct that you must follow. This discussion does not focus on the any such rules, including the rules from the jurisdiction where we practice. Rather this is a discussion of tips we have found helpful in managing client expectations in our own experiences. This should not be taken as legal advice.
We make absolutely no guarantee, expressed or implied, that by following the advice you will make any money or improve current profit, as there are several factors and variables that come into play regarding any given business or career. Primarily, results will depend on the business model, the conditions of the marketplace, the experience of the individual, and situations and elements that are beyond your control. As with any business endeavor, you assume all risk related to investment and money based on your own discretion and at your own potential expense.
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